Brand Logos Symbols & Their Meanings
31 brand logos symbols explained — meaning, origin, spiritual significance, and how each one is used today.
Adidas Three Stripes
Adidas Three Stripes — the three stripes — originally just extra lateral support on the shoe, purchased from Kar…
📦Amazon Smile Arrow
The Amazon Smile Arrow: the arrow under Amazon is both a smile and a route from A to Z — everything, delivered happily.
🤖Android Robot Logo
The Android Robot Logo: the green bugdroid — designed by Irina Blok as a simple, open, restroom-sign-style figur…
🍎Apple Logo (Bitten Apple)
The Apple Logo (Bitten Apple): an apple with a bite taken out — chosen so it would not be mistaken for a cherry,…
🦇Batman Bat Symbol
Batman Bat Symbol — the black bat silhouette — fear turned against the fearful, projected across Gotham’s clouds…
🔵BMW Roundel
BMW Roundel — the blue-and-white quarters are the Bavarian state colors — the spinning-propeller story was a lat…
👜Chanel Double C
Chanel Double C — the interlocked mirrored Cs — Coco Chanel’s initials, possibly inspired by the stained-glass c…
🚚FedEx Hidden Arrow
FedEx Hidden Arrow — the white arrow hidden in the negative space between the E and the x — speed and precision …
🐊Lacoste Crocodile
The Lacoste Crocodile: the green crocodile — founder René Lacoste’s court nickname "the Crocodile" for his tenac…
🧳Louis Vuitton LV Monogram
The Louis Vuitton LV Monogram: the interlaced LV with flowers — created by Georges Vuitton in 1896 to honor his …
💳Mastercard Overlapping Circles
Mastercard Overlapping Circles — red and yellow circles overlapping into orange — connection, partnership, and m…
🟡McDonald’s Golden Arches
McDonald’s Golden Arches — the yellow M — originally the literal arched architecture of 1950s restaurants, merge…
✶Mercedes-Benz Three-Pointed Star
Mercedes-Benz Three-Pointed Star — the star’s three points stand for Daimler engines on land, sea, and air — tot…
♾️Meta Infinity Logo
Meta Infinity Logo — an infinity loop forming a continuous M — the metaverse as endless connected space.
🪟Microsoft Windows Logo
The Microsoft Windows Logo: the four-pane window — computing as a window onto the world, its colored panes echoi…
⚡Monster Energy Claw M
The Monster Energy Claw M: the neon claw-slash M that also reads as three vertical gashes — as if the can were s…
✔️Nike Swoosh
Nike Swoosh — a wing-flash of movement designed by student Carolyn Davidson in 1971 for $35 — it evokes the wing…
⭕Olympic Rings
Olympic Rings — five interlocked rings in colors that (with the white field) cover every national flag — the inh…
🔴Pepsi Globe
Pepsi Globe — the red-white-blue circle — the wave through the middle represents the golden ratio, magnetic fiel…
🎮PlayStation Shapes (△ ○ × □)
The PlayStation Shapes (△ ○ × □): four shapes, four meanings: triangle = viewpoint/direction, circle = yes/confi…
🐂Red Bull Charging Bulls
Red Bull Charging Bulls — two red bulls charging at each other before a yellow sun — energy, aggression, and the…
🐚Shell Scallop Logo
The Shell Scallop Logo: the scallop shell (pecten) — from the founder’s family seashell import business in 1830s London.
🎧Spotify Sound Waves
Spotify Sound Waves — three curved white lines radiating in a green circle — sound waves, or Wi-Fi for music.
☕Starbucks Siren Logo
Starbucks Siren Logo — a twin-tailed siren from a 16th-century Norse woodcut — the sea-born seductress nodding t…
🦸Superman S Shield
The Superman S Shield: the red-and-yellow diamond S — Kryptonian family crest of the House of El, meaning "hope"…
🎯Target Bullseye
Target Bullseye — the name made literal — a red target. It communicates so completely that Target now runs ads w…
⚡Tesla T Logo
Tesla T Logo — a stylized T that is also a cross-section of an electric motor — the T is the rotor, the line abo…
🎵TikTok Musical Note Logo
The TikTok Musical Note Logo: a musical "d" (for Douyin, the Chinese original) designed to look like a vibrating…
🚗Toyota Three Ovals
Toyota Three Ovals — three overlapping ovals: the two inner ones form a T (and a steering wheel), the outer one …
🟢Xbox Sphere Logo
The Xbox Sphere Logo: a green X breaking through a sphere — the X from DirectX, the Microsoft technology the con…
▶️YouTube Play Button
The YouTube Play Button: the white triangle in a rounded red TV screen — the universal "press play" on the platf…